174 . LOCI LAYERTUITIVE

Name: Layertuitive
Date: 2017
Scope: Design / Build
Locus: Dubai . UAE

Adjective – Layering what one feels to be natural and true with conscious reasoning.
Layering fragrances is an emerging trend amongst young Emirati men and women. This is done by applying different fragrances onto their attire to create a scent they can call their own.
Layertuitive explores some of the secrets behind these custom scents.
MANE fragrances interviewed Emirati Men and Women to understand the fragrances behind their layering. With this information in hand, their perfumers went to work by layering accords, or fragrance building blocks, to come up with exciting new creations that reflect the techniques and personalities of those that were interviewed.